In a strategic partnership with Ferrero Communication, Vivido has pioneered a tool that is reshaping how automotive journalism operates. Created to serve a select group of leading automotive brands, this tool provides journalists with an intuitive and efficient digital platform. A QR code-enabled badge system grants access to a wealth of resources, including documents, images, videos, and roadbooks, which journalists can utilize to produce rich and engaging content.
With a keen understanding of the automotive sector's nuances, Vivido has worked meticulously to offer a tailored experience for each brand involved. Whether it's Stellantis, Jeep, or Alfa Romeo, our customization extends to the look and feel, functionalities, and content types available. This focus on bespoke design ensures that each brand's identity is not only maintained but accentuated through the platform.
The essence of Vivido’s design philosophy is present in the user-centric approach we've taken for this tool. User experience takes center stage, as we prioritize intuitive navigation, easy-to-access categories, and a responsive layout. Journalists can rapidly gather the resources they need without a hitch, thereby elevating the quality and efficiency of their reporting. All of this is achieved while adhering to the stringent brand guidelines set by our esteemed partners: Stellantis, Jeep, and Alfa Romeo.
What sets this platform apart is the exclusivity it offers. Vivido has developed a secure, private area accessible only to journalists who have been granted a unique password. This private space is a treasure trove of premium content, including interviews, feature articles, and high-resolution imagery. It is here that journalists can truly delve deep into the brand, finding hidden gems that enable them to craft unique and compelling narratives.